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What we do with Playables
Seamless digital experiences translate into measurable success - boosting engagement and conversions.
Page Views
Total views across all game pages.
Total Users
Unique users engaging with playable games.
Sessions
Tracking sessions across multiple user interactions.
User Engagement
Measuring overall engagement for playable activities.
Avg Session Duration
Time spent playing each game average.
Avg Engagement Time
Measuring user engagement in seconds efficiently.
Play - Clicks
Recording every user click on play buttons.
Game Complete
Logging successful completions of playable games.
Game Failed
Failed game attempts tracked for analysis.
Win Screen CTA
Monitoring calls-to-action clicks after winning.
Failed Screen CTA
Observing failed screen call-to-action activity.
Win Screen Playagain
Tracking replays after game win completions.
Failed Screen Playagain
Monitoring retries after failed game attempts.
Driving Digital Conversions
Microsites Deliver Engagement and Actionable Results
The Impact
- The campaign microsites recorded thousands of page views, driving user engagement through interactive experiences.
- Session durations of up to 188 seconds demonstrated an effective blend of engagement and content retention.
- Click-through rates on promotional offers and in-game actions showed a consistent uplift in user participation, reinforcing conversion effectiveness.
By leveraging interactive and gamified elements, microsites ensure sustained user engagement, maximizing digital impact and brand recall.
